AMD builds competition for Centrino!
May 21st, 2007 by Annkur
US chip maker Advanced Micro Devices Inc. unveiled details of its upcoming mobile processor, code-named Griffin, as well as the platform that will support it, code-named Puma at a press conference in Tokyo on Friday.
With the release of its first-ever chip platform designed specifically for notebook personal computers, AMD is apparently making attempts to catch up with Intel Corp as Centrino notebook platform, formerly code-named Santa Rosa.
‘AMD said that one of its main goals in acquiring ATI was to create more robust computer platforms. Puma confirms that the company is now heading down that path. AMD Fellow Maurice Steinman, one of the main engineers for Griffin, AMDs next generation notebook processor, told me that the chip?s later stages of its development included a high level of collaboration between AMD processor designers and ATI chipset engineers. The higher level of collaboration was vital in that AMD will combine Griffin with the AMD RS780 chipset (designed by ATI) to create form Puma.
AMD produced the first prototype Griffin processors about six weeks ago Steinman had one on hand at our meeting and showed it rendering video and will begin sampling them to PC makers soon. Notebooks based on the Puma platform will hit the market by mid-2008.
Some would argue that Puma is simply AMD catching up to Intel. Thats true on many levels. Puma follows a similar path to Intels Centrino notebook platform. Centrino platforms pair Intels notebook processor, the Core 2 Duo, with its own chipsets and wireless modules.
Santa Rosa, the latest Centrino iteration couples the Core 2 Duo with a mobile 965 chipset and IntelPRO wirless module. AMD doesnt currently have an overarching brand name for its mobile platform, right now. Nor does it make wireless modules. But AMD is clearly positioning Puma as its platform of choice for notebooks.’
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Categories: First look, Notebook / Laptops | Tags: amd, Chip, Griffin, intel, Intel Centrino, Intel Corp, Intel Notebooks, notebook, Notebooks, Processors, Puma
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