Apple Announces iTunes Match after Month Long Delay

It was supposed to be here by October but had to be delayed for some reason. Anyway, when Apple released its newest version of iTunes earlier today, it came with the much sought after Match feature. If you were under a cave and aren’t exactly sure what this iTunes Match stuff is all about, well here’s a quick lowdown.

Announced as a part of the iCloud bouquet iTunes Match is an Internet based music storage service. For an annual subscription of $24.99 a year, it will let you duplicate your music library on Apple’s servers. What it will actually do is scan your hard drive for the music it contains and will upload the songs that are not listed in the iTunes store.

Hours after Apple introduced the service along with iTunes 10.5.1, they had to stop new subscriptions for the service because of the overwhelming number of people who signed up for it. As of now, when you try to sign up for it, you would be greeted with a message that’s says “new iTunes Match subscriptions are temporarily unavailable”. As of now, it is unclear as to how long Apple would keep away new users from signing up for the service.

Anyway, it is interesting to note the time of the launch of iTunes Match – which comes just days before Google is scheduled to launch its own music service.

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