Apple now has its own mobile ad network: Acquires Quattro
January 6th, 2010 by Annkur
While the news had hit silicon valley well in advance, here is the official confirmation that Apple has gobbled up Quattro. Its no wonder that Apple is trying to reduce its dependence on Google and with the largest mobile ad network powering App Store apps (AdMob) being acquired by Google, Apple now has Quattro as a backup.
Apple has uncovered an amazing second source of income from its smartphones using the iTunes App Store. With Google’s bet on Android relying on the growth prospect of Mobile advertising (also given the fact that the mobile advg industry size is estimated at $1 billion already), Apple sees an opportunity aswell. Quattro’s technology can target ad campaigns based on consumer demographics, location, time of day and other factors. With the information Apple has about you (via your iTunes account or otherwise); Quattro’s can work really well. We have also seen Apple in works to develop its own maps application which is sure to find its place in future iPhones, replacing the Google maps. Exciting times ahead in the smartphone race for sure!
Here is the Press Release:
Happy New Year from Quattro Wireless!
We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.
We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.
For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.
We look forward to working with you during this exciting time.
Andy Miller
Vice President, Mobile Advertising
Apple
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Categories: Apple, Google, Tech Industry News | Tags: acquisition, apple vs google, google vs apple, iphone ads, iphone advertising, mobile ads, Quattro, Quattro iphone
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