Droid’s publicity stunt via Apple’s AppStore failed
December 1st, 2009 by Kunal
Motorola Droid, the closest competitor to the iPhone, tried to gain some publicity through the iPhone platform (Update: the author didn’t meant to imply that Motorola pushed this app via the developer). The handset, which is the first one to be powered by Android 2.0, introduced an application for the iPhone. The app obviously didn’t make it through the AppStore censors.
The iDroid application developed by Sawvv App did nothing but advertise the Motorola Droid through the AppStore. It showed the glowing red droid eye on the home screen. A click on the droid eye would show the different features of the Motorola Droid in bullet points. The features mostly included the ones that were the shortcomings of the iPhone, such as the slide-out QWERTY keypad, the ability to run multiple applications, and the Android OS. Apple had rejected the app on the grounds that it promotes a competitor’s product.
One thing is surely clear here that even after developing a feature-packed iPhone competitor like the Motorola Droid, the huge customer base of the iPhone ends up being the real competing factor. This attempt to cash in on free publicity through the iPhone (by an app developer) is proof of this fact.
[via iPhoneHelp]
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Categories: Android, Apple, motorola | Tags: Android, idroid, iphone, iphone app, motorola droid
The headline “Droid’s publicity stunt via Apple’s AppStore failed” doesn’t make sense. If you’re writing about this then isn’t it a success?
I’m not sure what the point of this article is except to write about a news item that received far more intelligent commentary elsewhere.
Just your way of looking at it.
1st iDroid would have reached a lot more people if it made to the application store.
2nd it would have been an embarrassment for Apple to allow such publicity through their network.
3rd the failure to reach the AppStore is negative publicity, which means that the stunt was a #fail
On how I see this,
Its actually a publicity stunt by the App developer. They certainly knew the idea is gonna bomb. But they made news.
But they did TEASE apple
:yawn:
It started with yet another bit of uninspired commentary on yet another irrelevant website, designed to capture the attention of self-obsessed Apple fans.
The original piece – one of zillions on this topic – couln’t even manage to gather a single comment. And, now, you guys have reprinted it, adding only the crazy idea that this weird app was ‘introduced’ on (or by) the Motorola Droid and that – oddly – Droid itself sought publicity.
Even the original author was careful to state that this app was designed by a small, independent developer. How on earth you might suspect that a major company – much less, a phone itself – was behind this effort is beyond human comprehension.
Talk about #fail.
You seem to be confused, I have added a small note on the piece above to help you.