Facebook has once again decided to play with the mathematical analysis of the News Feed. The most used feature of the social network, news feed will now show more videos similar to ones you expand. Now, whenever you expand a video to full-screen, un-mute or opt to watch in HD, Facebook would take it for granted that you loved that particular video. The stats will be considered even if the user do not like, share or comment about the video.
According to the information provided by TechCrunch, the same signals will tell Facebook that the video is enjoyable or not. With this algorithm, Facebook will know what is working and what is not. This move will increase the daily view count at a faster pace. Facebook’s view count has already reached four billion per day, in September, it was at one billion per day.
Earlier, Facebook started monitoring at how long users look at posts and videos. This new change forces the video makers to make visually captivating clips. Clips must be visually tantalising from their first second, and vivid even when silent as that is how they play unless you click.
Prior to this change, Facebook updated video analysis feature for the Facebook pages. Instead of having to export data to Excel, Page admins now have a dashboard to track views of all videos they have shared, measure auto-plays versus click-to-plays, compare time periods, and see their top videos by performance so they know what to share more of.
In a blogpost on newsroom.fb.com, Facebook announced that the goal of News Feed is to show you the stories that matter most to you. One of the most significant findings depicted that there are many times people don’t want to like, comment on, or share a post, but this does not mean it wasn’t meaningful to them.