Google’s DoubleClick acquisition approved!

March 11th, 2008 by Annkur

Google's Doubleclick acquisition gets approved

Almost a year back Google made public its $3.1 billion purchase of DoubleClick. However Google was waiting for regulatory approvals for its DoubleClick acquisition since April last year. Now that the European Commission has approved the deal Google can start to integrate DoubleClick within the organization. Google has already received approval from U.S. Federal Trade Commission in December last year.

Google provides online advertising space on its own sites (Google Search, Orkut, YouTube and others) & as operator of the AdSense service, an intermediary between publishers and advertisers, whereas DoubleClick offers ad serving, management and reporting services to publishers, advertisers and agencies. Combining the two would sharpen Google’s leading position in the online advertising arena.

"An immediate task we’ll undertake over the next few weeks is matching and aligning DoubleClick employees with our organizational plan for the business. This will involve determining the right staffing levels for all functions and will ensure that we have the right people assigned to the right responsibilities within Google. We plan to complete this process in the U.S. by early April." – Google CEO Eric Schmidt, posted on the companies official blog.

About DoubleClick, Inc.

DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.

Read the official Press Release