iPhone application boosts Pizza Hut sales by $1 million

November 4th, 2009 by Kunal

PizzaHutiPhone

Pizza Hut recently introduced an iPhone app for pizza lovers in the US. In just three months of its release, this app has generated revenue of more than $1 million for the chain. It’s currently approaching the 1 million download mark in the US. Perhaps you too will be enticed to get this app, and if so, check out the video of its demo below.

Pizza Hut’s iPhone application is featured in the iPhone Lifestyle Category. The application allows users to order pizza, pasta and wings, zoom into a virtual fridge for the latest deals, locate nearest Pizza Hut outlet and save previous orders. The app also allows users to customize their Pizza using drag-and-drop interface.

Bernard Acoca, Senior Director of Digital Marketing at Pizza Hut, Dallas, TX said: “From an income standpoint iPhone customers tend to be more affluent, and they’re in the tech-savvy 18-34-year-old demographic skewing slightly male that we tend to go after online. We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app.”

A subsidiary of Yum Brands Inc., Pizza Hut has more than 10,000 outlets in 90 countries. The Pizza Hut iPhone application can be downloaded  from iTunes in the US as of now. Pizza Hut also has a WAP site that can be used for ordering pizza. But it’s no fun when compared to the iPhone application.


[via MacWorld UK]

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Categories: Entertainment, Videos, iphone, mobile app | Tags: , , , ,

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