iPhone users are younger, richer, smarter: Study
June 14th, 2009 by Kunal
Forrester Research’s independent study has found out that iPhone users are younger, educated more affluent and even more productive than average smartphone user or non-iPhone user.
The study was conducted on 32,228 iPhone users back in 2008. The study says that those who use an iPhone are more active and browse more Internet than other phone users.
Ted Schadler, found that the iPhone users are “more than twice as likely to access the Internet from their phone as working Blackberry, Palm, or Windows Mobile device owners.” Many employees involved in the study said that they prefer to use an iPhone at work, even if its not been provided by the employer.
The study was conducted before the $199 pricing iPhone 3G was announced. About one and a half year back started study mostly surveys the 1st gen iPhone users who has to shell out $499 upwards for the Apple phone. The pricing explains the iPhone users being richer than the others. iPhone users being younger and more educated can also be understood.
But, iPhone users being more productive than non-iPhone user is based on the Internet usage of the iPhone users. The study says that the iPhone users connect to the Internet atleast once in a week thus validating the Internet rich capabilities of the iPhone platform.
Anyways, with too many changes in the iPhone since the study was conducted, Forrester Research plans to revisit the study to observe the changes in the user demographics of iPhone. Till then you can grab a $99 iPhone 3G and consider yourself young, rich & smart 
via [AppleInsider]
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Categories: Apple, Concept / Educative, Tech Industry News | Tags: apple iphone, iphone, research, study, survey
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