Lenovo pushes Thinkpad with a STRONG message

December 1st, 2009 by Annkur

I always had a problem with companies trying to market their product with beautiful models or inhuman performances (remember the CBZ extreme ads?), instead some of the best ads are probably the ones that Apple made to promote the iPhone (‘there is an app for that’) or the ones Bajaj makes for its Bikes in India (of-course some exceptions there aswell).

lenovo thinkpad bus

I was pleasantly surprised to see some real innovative marketing by Lenovo in Germany (2008). They converted seats in local buses and trains carrying attendees of ‘Lenovo Live 2008′ to resemble a Thinkpad notebook. Thats not all, they actually used real keyboard and trackpad on these seats, thus driving the message of strong & durable products that Lenovo makes. Co-incidence or brilliance, Lenovo managed to improve its quarterly figures after this :)

via TechTickerBlog

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Categories: Concept / Educative, Notebook / Laptops, Tech Industry News, Weird or not? | Tags: , , , , , ,

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