The DTH Industry in India is growing rapidly and we had earlier covered about Airtel HD TV service and about our experience with Tata Sky + HD. As the fight for the best DTH service goes on, Tata Sky has now enabled all Marathi channels for absolutely free across Maharashtra.
Tata Sky aims to attract the natives of state i.e. targeting the Marathi speaking community by offering Free Marathi Channels like 24 Taas, ETV Marathi, IBN Lokmat, Zee Marathi, Mi Marathi, Star Majha, etc on its platform.
That covers all the needs like business news, latest news, entertainment, etc. So in total of 11 Channels will be made part of the base pack and given absolutely free.
This move by Tata Sky is what I believe will be an effective Marketing strategy and a great way to attract subscribers.
