Microsoft’s latest move to expand its mobile market is “Online Store” on Snapdeal. The US-based company’s online store with e-commerce major will include entire range of its products, including phones, tablets, PCs and software. However, Microsoft is not selling its Xbox One or Xbox 360 consoles through the store.
Amazon India will still be the exclusive retailer of theXbox One in the country. Snapdeal Senior Vice President, Electronics and Home Tony Navin said in a statement that they are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow the users accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and software.
The store on Snapdeal will be accessible on url: microsoft.snapdeal.com and has been customised to offer an integrated Windows customer experience. The store enables Microsoft to manage product selection, promotions and launches as per need and basis the analytics shared by Snapdeal, the statement added.
The clubbing of Microsoft and Snapdeal will be profitable for both the companies, also, it will increase the sales on devices through online sources. Online commerce industry is expanding at a remarkable pace and this collaboration has only happened due to the growing popularity of online shopping.
According to Microsoft India Group OEM Director Sharlin Thayil, the rate of consumers going online to shop is increasing rapidly. This can be seen as a tremendous opportunity in delivering Microsoft products and services through online store. The latest store on Snapdeal will help them in reaching more such customers and offer excellent choice, value and service that customers expect from Microsoft stores.
Last year, Microsoft partnered with Amazon India and launched a company brand store for its hardware and software products online. Till now, the company was only selling the devices through its dealers network channel but the software like Windows, Office, Visual Studio were sold online. The new step claims to bring the customers “closer” to the company.