Netbook marketshare in Taiwan at 40%, low in India & China
November 16th, 2009 by Annkur
Netbooks has in a way acted as a catalyst in taking the notebook format to the masses. And Taiwan is seeing extraordinary growth with this form of PC. Digitimes reports that nebooks have a 40% market share in portable computers in the first three quarters of 2009 in Taiwan compared to the global average of 20%.
The effect of low ticket size of the netbook would certainly reflect in the bottom-line of PC makers, but the alternative revenue model with 3G powered netbooks sold a monthly subscription might help bring in some more revenues. Surprisingly in markets like India and China the adoption is low with approx share of 16% (and less than 10% in Q3). I would normally expect India and China to sell more of these netbook which is targeted at the masses. Probably the difference of just around INR 5000 ($100) between a good netbook and a entry level explains the situation. Throwing the Google Chrome OS in the mix and many new models coming in 2010, the netbook space would be interesting to watch!
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Categories: Tech Industry News, netbook | Tags: cheap laptops, chrome os, laptop, netbook sales, netbook vs notebook, notebook, taiwan netbook sales
I must mention some comments by twitter friends on why the adoption is low in India:
@zaphod: we want a computer that does every thing .. we don’t mind lugging the extra weight
@arpit105: Netbooks are seen as “travelling-laptop” by most people in US. In India, we usually have only one laptop. So, we buy a good one!
@aliasgard: they might as well spend another 6-7k for a regular entry level laptop.
@homestaysdos: i dont think the marketing money has been dedicated to netbooks on mass media. Cos need to harp on how cheap they are!!
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