Nokia has already started choking after Microsoft said that the current line of Windows Phone Mango smartphones would not be able to upgrade to Windows Phone 8. And now they’ve hushed up the release of their latest Windows Phone 8 laden Lumia device scheduled to be released some time in November this year.
Though, Nokia is not going to take any chances this time around, and going all out to ensure that their smartphone will not meet the same fate it’s earlier devices in Lumia 800 and Lumia 900 have suffered. As per a report from the Financial Times, Nokia is considering a new strategy of exclusive carriers for its latest bunch of Windows Phone 8 smartphones.
Nokia is said to be in talks with France Telecom and Deutsche Telekom, though there is no official confirmation of any agreement on such a deal having been reached. And they are said to be simultaneously working on negotiations with several carriers in the rest of the European market.
Nokia has actually already used a similar strategy with AT&T for the Lumia 900 which did not yield much positive results for Nokia and now they are forced to sell their flagship device at 50% discount for $50.
Nokia is counting on the fact that exclusive device partnerships would offer them increased promotions and support from the carriers at the cost of having to share some sales revenue with them; which is indeed an attractive prospect for the carriers.
Nokia has earlier been known to prefer the traditional mass marketing strategy, which translates to getting the handset available with as many carriers as possible in a particular territory or region.
Nokia’s Windows Phone Mango smartphone sales expectations have almost vapored since the MSFT declaration of non-upgradation to WP8. It is very vital for Nokia to get the Windows Phone 8 devices to the market as soon as possible. Our guess is that we would not be seeing much of a design change in the new Lumia devices as Nokia would try their best to release a WP8 device asap. Although, we wouldn’t mind if Nokia could manage to put together the PureView technology in their Windows Phone 8 smartphone.