Nokia eyes revenues from mobile operators

December 9th, 2007 by Annkur

World’s largest manufacturer of Mobile Phones Nokia plans to go the Apple way by taking a share in user generated revenue in its future devices. Realizing a huge potential in revenues generated by services Nokia CEO Olli-Pekka Kallasvuo said “When it involves mobile phones, we’ll be staying with our existing business model, which means getting paid for the device itself. But where we provide new services, a turnover share is entirely possible”

Nokia’s latest statement is seen as a gear up against new entrants in the market. Apple already has a good start with the iPhone, and the news of Google coming up with Gphone surely makes the competition tougher.
The usage of mobile devices is no more limited to voice. Nokia expects data traffic to increase by 75% next year with future devices providing better services. Thats not all, if what is estimated of Google’s entry in mobile there are lot more potential revenue sources that open up. Mobile Advertising is seen as a bright opportunity for generating revenues. Reports suggest that more than 4bln people will be using mobile devices by 2010 and more than 33% of these will have high speed data services like 3G or Wimax.

Unofficial reports suggest that Apple netts almost 30% of user revenues form operators selling iPhone’s. Such figures can surely make even the best change its business model.

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