Pagerank competitor from Miscrosoft: BrowseRank

July 26th, 2008 by Annkur

An important factor in Google Search success was the PageRank (PR). PageRank gives importance to the pages depending on the number and quality of incoming links they have. Microsoft’s new technology BrowseRank intends to capitalize on PR’s shotcomings. Apparently Google PR is somewhat easy to Game with a technique called Link Farms and it doesn’t take into consideration the amount of time a user spends on a given webpage.

“Experimental results show that BrowseRank can achieve better performance than existing methods, including PageRank…in important page finding, spam page fighting, and relevance ranking…”

But one thing is for sure, a single innovation won’t help Microsoft. Being the market leader takes constant innovation. PageRank isn’t the only thing that Goolge has innovated it. Their search results are influenced by over 200 factors. Google has tools like Google Trends, Google Analytics and Adsense, the data from all these together would provide better quality of results IMO.

So Browse Rank is just another new technology that Microsoft is playing with to compete on the web. And TechCrunch adds some spice to it. A recent post at TechCrunch suggested that Google’s claim of having ‘the most comprehensive index of any search engine’ might not stand true next week! Some big announcement coming up? Wait and watch! Ok it seems to be a new search engine Cuil.

Via Cnet