The recent survey done by Campaign Asia-Pacific, along with research firm Nielsen presents the shift of power as Samsung ends the four-year reign of Sony to be the No.1 as the most valued brand in Asia, followed by Apple.
The survey not only marks the triumph of South Korean electronics giant Samsung over Japanese competitor Sony, but also sees rival Apple climb 4 spots up to No. 2.
“Samsung’s sweep of the top spot can be attributed to the brand’s dedication to product innovation within a wide range of consumer electronics,” said Jolene Otremba, Reports Editor at Campaign Asia-Pacific. “The brand’s focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost.”
The survey in its 9th year, was conducted in 12 markets across Asia, with 4800 respondents who were asked to disclose the brand they felt was the best or the most trustworthy in 14 major product and service categories.
Consumer electronics manufacturers like Panasonic, Canon and LG scored positions in the Top 10, thereby highlighting the growing demand of gadgetronics in the APAC region. The pace of innovation in the consumer electronics market, could also be the reason for a lot of brands, that have climbed up the ‘most valued brand’ list.
At the same time it’s interesting to see Samsung and Apple compete for supremacy in Asia as well. After all Samsung is world’s top selling mobile company competing against Apple the world’s most valued company. Both are locked in an intense patent battle across the globe as well.