As per a report from Reuters, Sony Corp plans to pump in a massive $997 M to ramp up the production of its CMOS sensors which are used in digital cameras and smartphones.
Sony Corp has adopted a new strategy as per which they want to maximise the revenue generated via the sales of the digital imaging sensors by selling them to manufacturers of digital cameras and smartphones, besides using the same on their own digital products as well.
Sony would complete the investment by the end of September in 2013 at its Nagasaki plant in southern Japan. This will help increase the production CMOS sensor plant to up to 60,000 wafers per month which in turn would also help greatly reduce the cost per unit to the company as well.
Sony has posted a record loss in the last year and there has been some management changes in the firm as well. One of the major reason for the southward fall has been Sony’s TV business which has been facing stiff competition from the likes of Samsung and LG in the worldwide market. The TV business unit fell bu another 11 percent in the last year and has posted a loss of $12 billion in the last 9 years.
As a result, there has been a strategy shift at Sony under the leadership of new president Kazuo Hirai and the existing “four screen strategy“is being slightly changed with more emphasis being laid on the performance of the Xperia smartphones and the gaming and digital devices.