December 1st, 2009
I always had a problem with companies trying to market their product with beautiful models or inhuman performances (remember the CBZ extreme ads?), instead some of the best ads are probably the ones that Apple made to promote the iPhone (‘there is an app for that’) or the ones Bajaj makes for its Bikes in India (of-course some exceptions there aswell).
I was pleasantly surprised to see some real innovative marketing by Lenovo in Germany (2008). They converted seats in local buses and trains carrying attendees of ‘Lenovo Live 2008′ to resemble a Thinkpad notebook. Thats not all, they actually used real keyboard and trackpad on these seats, thus driving the message of strong & durable products that Lenovo makes. Co-incidence or brilliance, Lenovo managed to improve its quarterly figures after this 
via TechTickerBlog
Categories: Concept / Educative, Notebook / Laptops, Tech Industry News, Weird or not? |
Tags: ad, laptop, lenovo bus seats, lenovo live 2008, lenovo marketing, marketing, strong durable notebooks | No Comments
July 6th, 2009
What do you do when you don’t have enough followers on Twitter and don’t have time to search for people of similar interest on Twitter? Simple. You pay £50 to uSocial and they bring 1000 followers to you.
The Australian social media marketing company, uSocial has launched this new service to track followers for you on Twitter. The company tracks 1000 followers for you at a fees of £50. uSocial searches for people who have common interest to those of their customers. Then uSocial recommends those users to follow their customers. It depends ultimately on the user to decide if he/she would want to follow the recommended person or not.
An estimation from uSocial says that each potential follower on Twitter is worth (more…)
Categories: Tech Industry News, Weird or not? |
Tags: followers, how to get followers on twitter, marketing, smo, social media, twitter, usocial | 1 Comment
November 3rd, 2008
Sony Ericsson is banking big on the C905! And here is what they have to promote it. An entire AD Campaign shot by the C905i. The same would be in December’s issue of FHM. SE is eying for a Christmas release of the C905 featuring the much hyped 8.1 megapixel camera. While the debate is still how if Camera-phones would replace your basic digital cameras, this particular SE promotion doesn’t amuse many.
“your ad uses a professional model, a fashion photographer, professional lighting, and makeup, not to mention all that retouching, and we’re supposed to be impressed with the camera? [Engadget]
Categories: Launch Pad |
Tags: ad, c905, marketing, se, sony ericsson | 2 Comments
July 20th, 2008
How many of you have been bugged by cellphone cos ringing your phone between a good enough afternoon nap? Or while you were enjoying some movie out at the Cinema? Between a meeting? … !! Irritating it is. These automated calls are annoying and disturbing. Previously we only had to face the tele-callers from banks calling us for loans or credit cards, but now I am really fedup of these automated calls on my Reliance landline and my mom’s Vodafone (which most of time times is with me). Just as I type this, I am registering on the Vodafone website for Do Not Disturb and have already informed my lanline service providers CS that I have taken this connection to make and receive calls and not to listen to your advertisement! But is it fair for them to activate such calls without our consent? Is there any law to stop such automated calls immediately once the user opts for DND?
Do Not Call needs an Upgrade! Kill the automated calls. Normally in case a user opts for DND the service providers needs to communicate the DND data to many DSA’s and channel partners who make the calls on their behalf, they request some time (I guess upto 45 days) to get this request to action. But these automated calls where I have to hear some silly chaiya chaiya every now and then should be off with immediate effect. Whats even more irritating is that these calls come from normal looking numbers instead of some special 5 digit or special no like 98200000…. So you won’t really disconnect before picking up the call. And add to it different numbers that they use.
Categories: Reviews |
Tags: dnd, do not call, frustrated, irritating, marketing | 2 Comments
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