Nokia’s “TakeBack” e-waste recycle program to hit National scale
June 2nd, 2009
Nokia is planning to launch its “TakeBack” beta to a national level. The “TakeBack” initiative by Nokia allows the mobile users to dump their discarded mobile phones (of any manufacturer) to any of the bins located at different areas in your city and at the Priority Dealers.
There is more to the TakeBack program than managing e-waste. Nokia promises to plat one Sapling for every mobile dumped in the bin for recycling. Nokia plans to plant 12,500 saplings in the Tamil Nadu wing of the campaign in four different cities -Kalakattur, Kooram, Maruthuvanpadi and Sankarapuram.
“The campaign was conceived with the twin goals of educating the public on the hazards of e-waste while the sapling planting drive provided citizens a chance to give back to the environment,” said Ambrish Bakaya, Director, Corporate Affairs, Nokia India.
The pilot program received a good response (more…)
Categories: Tech Industry News, nokia | Tags: greenhouse gases, nokia, nokia india, nokia takeback, recycle, takeback | 1 Comment
