If you want a TV that takes a video from your phone and responds to voice searches, check that it supports both casting and Google Assistant. The two jobs sound related, but a Google TV label alone doesn’t establish either one for the exact model you are buying.
For buyers in India, the useful choice is less about collecting smart TV badges and more about room size, the devices that stay plugged in, and the price of moving from a basic 43-inch screen to a larger one. Spend more when the extra screen area or HDMI inputs will help every day, rather than for a voice feature you can get at a lower price.
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What actually matters when buying
Chromecast Built-in, also called Google Cast, lets a compatible phone or app send video, music or photos to the television. Google Assistant handles voice requests such as finding a programme or opening a supported app. Casting doesn’t require you to speak to the TV, and a voice search feature does not by itself prove that phone casting is present.
Check how voice control works before picturing a hands-free TV. It may need the microphone button on a compatible remote, a Google Account, an internet connection and supported language and region settings. The feature is useful when those pieces fit your home; it is not a promise that the television will listen across the room without a remote.
Screen size is the expensive part of this decision. A 43-inch model can be sensible for a bedroom or smaller seating area. If the main sofa is farther away, a 55-inch screen can be worth considerably more than another smart feature you may rarely use. Count your wired devices as well: a soundbar using eARC occupies an HDMI input, and three sockets leave less room than four. Our guide to TVs with multiple HDMI ports goes further if a console, set-top box and streamer all need permanent connections.
Bluetooth is a separate question. Casting sends content to the screen, while Bluetooth may be what you need for headphones or a wireless speaker. If private listening drives the purchase, compare that support in our Bluetooth TV guide instead of assuming casting covers it.
Quick answer
The Sony K-55S25BM2 is our 55-inch choice. It combines explicit Chromecast support, a supported voice-remote route and four HDMI inputs for a main-room setup. Around Rs 67,000 is a substantial spend, and its 50Hz panel is not a high-refresh gaming pitch.
For a smaller room and a much lower price, start with the Xiaomi L43MB-AIN at around Rs 25,000. It offers the X-family Google casting and voice route, but the family-level feature record should be matched to the exact L43MB-AIN variant before purchase. The Sony K-43S25M2 is the compact upgrade when four HDMI inputs and a clearer exact-model feature map matter enough to spend around Rs 55,000.
| TV | Best fit | Approx. price | Main compromise |
|---|---|---|---|
| Sony K-55S25BM2 | 55-inch main-room choice; four HDMI inputs | Around Rs 67,000 | 50Hz; no verified VRR or 4K120 |
| Xiaomi L43MB-AIN | Budget 43-inch casting and voice | Around Rs 25,000 | Three HDMI inputs; confirm exact variant features |
| Sony K-43S25M2 | Compact room needing four HDMI inputs | Around Rs 55,000 | Nearly 55-inch money for a 43-inch, 50Hz TV |
| Sony S30, 55/65 inches | Dolby Vision if the exact size is available | Check current offer | Availability may be patchy |
Prices are approximate and vary by seller, location and offers. Check the exact model and current price before ordering.
Sony K-55S25BM2: The 55-inch default
For a living-room TV, we would start here. The K-55S25BM2 gives you the larger screen, Chromecast Built-in and Google Assistant through its voice remote, without asking you to settle for a cramped wired setup. Four HDMI inputs include eARC/ARC and ALLM, so a soundbar can take the audio connection while three other devices stay plugged in.
That combination explains the jump from the budget 43-inch Xiaomi more convincingly than the Sony badge does. A family streaming from several phones, with a set-top box and console already connected, gets a bigger screen and more physical room for its equipment. At around Rs 67,000, though, this only makes sense if 55 inches and those extra sockets will be used.
The 50Hz panel is the catch for a buyer expecting 120Hz gaming. ALLM can help the TV select a low-latency mode, but there is no verified VRR or 4K120 claim for this model. Assistant also depends on the remote, Google setup, internet and supported settings. Choose it for everyday casting, voice search and connection flexibility, not for a gaming specification it does not establish.
Sony K-55S25BM2 on Amazon India
Xiaomi L43MB-AIN: The budget 43-inch choice
The Xiaomi is the way into this shortlist without spending Sony money. Around Rs 25,000 buys a 43-inch 4K TV from the X family with Chromecast Built-in and Hey Google support, plus Dolby Vision and listed 30W sound. For a bedroom where phone casting and occasional voice searches are the point, that is enough to make the price gap matter.
Its three HDMI inputs include eARC, leaving two other wired sources when a soundbar is connected. That may be plenty for a set-top box and one console; it is limiting if a third device will live beside them. The display also belongs to the 60Hz class, so do not treat the low price as a shortcut to high-refresh gaming.
Xiaomi has sold several X-series generations. The model here is L43MB-AIN, styled X GTV 2025. Confirm that code and the Chromecast Built-in and Hey Google labels on the item you order. A similar name on an older or differently coded X TV does not settle its features.
Xiaomi L43MB-AIN on Amazon India
Sony K-43S25M2: Compact size, more wired room
Why pay around Rs 55,000 for a 43-inch TV when the Xiaomi is less than half that price? Four HDMI inputs are the clearest reason. The K-43S25M2 has explicit Chromecast support, eARC/ARC and ALLM, giving a compact setup room for a soundbar and three other wired devices. If the screen must fit a small cabinet or a short viewing distance, that convenience can matter more than another dozen inches.
The premium does not buy a faster panel. This is a native 50Hz TV, with no verified VRR or 4K120, and Google Assistant follows the supported remote and account setup rather than an established hands-free path. A buyer with only one or two HDMI devices should think hard before paying this much for the extra sockets.
If 55 inches fits the room, the K-55S25BM2 is roughly Rs 12,000 more and gives you a significantly larger screen with the same four-input advantage. We would choose this 43-inch Sony when physical fit is non-negotiable and its wired layout will actually be used.
Sony K-43S25M2 on Amazon India
Other notable mention: Sony BRAVIA 3 S30
The Sony BRAVIA 3 S30 comes in 55-inch and 65-inch versions, both with Dolby Vision, Chromecast Built-in and Google Assistant support. Both have four HDMI inputs, eARC/ARC and ALLM. That makes the family interesting if films matter more to you than the lower starting price of the 55-inch default, or if 65 inches is the room’s real requirement.
It is a conditional choice because availability can be patchy. Check stock and the price of the exact size you want before comparing it with the K-55S25BM2. The S30 is also a 50Hz family; Dolby Vision does not make it a verified VRR or 4K120 gaming option. Voice requests still depend on the microphone remote, Google setup, internet and supported region or language.
Which one should you buy?
Choose the Sony K-55S25BM2 if this is the main TV and you want casting, voice search, a 55-inch screen and four wired inputs in one purchase. The Xiaomi L43MB-AIN is the smarter spend for a smaller room if its exact variant checks out and three HDMI ports are enough. Pick the Sony K-43S25M2 when 43 inches is the right physical size but four ports matter. Consider the S30 only after its exact size is available at a price that makes Dolby Vision worth the extra spend.
