We were very clear since the start of the Nokia Microsoft partnership that it is the mid low segment where Windows Phone needs to hit in order for Nokia to create any chance of competing with the Androids.
Now it seems that even Nokia and its CEO Stephen Elop has realized the same and Nokia is headed for smartphones which will be in the mid low range to compete with the likes of Samsung Galaxy Y and others and thus target at the mass market. Stephen Elop has confirmed that Nokia is working with Microsoft on building a smartphone cheaper than the Lumia 610 during a conference call with the investors. This would allow Windows Phone to have a lot of users and as a result the platform will become attractive for the developers, which should result in to better apps and a much better ecosystem.
We understand that it’s easier said than done, but with Nokia pushed into a corner as it registers losses quarter upon quarter, they have to go for the kill rather than waiting and slowly bleeding to death. With Microsoft also supporting Nokia financially as well as going all out to get the support of the developers as well, there is still hope for Nokia.
Now it all depends on how quickly Nokia can churn out quality devices in the range of Rs. 10,000 (less than $200). Also Nokia can no longer afford to release half baked devices with one or the other software bug creeping up and hampering the experience on the device.
It’s now or never for them and Nokia needs to be up their game in order to make a final bid towards their revival or be prepared to head Palm’s way.