Nokia’s “TakeBack” e-waste recycle program to hit National scale

June 2nd, 2009

tekeback

Nokia is planning to launch its “TakeBack” beta to a national level. The “TakeBack” initiative by Nokia allows the mobile users to dump their discarded mobile phones (of any manufacturer) to any of the bins located at different areas in your city and at the Priority Dealers.

There is more to the TakeBack program than managing e-waste. Nokia promises to plat one Sapling for every mobile dumped in the bin for recycling. Nokia plans to plant 12,500 saplings in the Tamil Nadu wing of the campaign in four different cities -Kalakattur, Kooram, Maruthuvanpadi and Sankarapuram.

“The campaign was conceived with the twin goals of educating the public on the hazards of e-waste while the sapling planting drive provided citizens a chance to give back to the environment,”  said Ambrish Bakaya, Director, Corporate Affairs, Nokia India.

The pilot program received a good response (more…)

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Nokia customises N-Gage for India

April 10th, 2009

n-gage

Nokia has announced a customised N-Gage platform for Indian customers. Though the service was available for Indian customers earlier but the service was not Indianised. The N-Gage users will now be able to play in Indian Currency. Initially, 30 games will be available through this platform. These games have been developed by EA Mobile, Gameloft, Glu Mobile, India Games and Nokia Games Publishing.

The users can pay through Oxigen pre-paid cards or Oxicash. The Oxigen vouchers will be available in Nokia Priority Dealers, initially over 9 cities in India.

The games cost between Rs. 49 – 299 and the users will be able to try the games before they buy it. N-gage is available now in N81, N81 8GB, N82, N79, N85, N95, N95 8GB, Nokia 5320 XpressMusic and 6210 Navigator. More handsets that have N-Gage support can be expected in ‘09.

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