Today the world is going digital. Slowly, most data that we consume is through the internet. That is why #fame had launched with the intention of becoming Asia’s premier talent led digital entertainment network. #fame strategically focuses on emerging and established talent to promote them and build engaged digital communities around them. This will range from fashion to comedy to food to sport and will include both celebrities and upcoming talent. #Fame has tied up with celebrities like Karan Johar, Anusha Dhandekar, VJ Andy, Maria Goretti, etc.
They have adopted a multi-platform approach in distribution with strong presence across all digital and social platforms including YouTube, Facebook, WeChat etc. Monetisation will be done by helping brands reach and engage audiences through customised solutions spanning talent-based content, properties and digital video services.
Speaking on this development, Puneet Johar, MD, TO THE NEW Ventures said, “Video is the new language of consumer internet. It is combining powerfully with the smartphone explosion and the rise of social sharing across screens to inspire a new wave of talent. At TO THE NEW, we have built a strong ecosystem of digital businesses well positioned to create value in such a landscape. We are very excited about #fame and are confident that it will have a defining influence in the space”
#fame has identified 6 key markets in South-East Asia to build local digital video businesses. These include Singapore, Malaysia, Indonesia, Thailand and Philippines apart from India. #fame, has a strong strategic presence in these markets through digital businesses focused on the SMACK space (Social, Mobile, Digital Marketing, Analytics, Content, Knowledge & Technology).
