Millennial Media, a mobile ad network, released its monthly Mobile Mix report for November which has thrown up some surprising results. As per the report Kindle Fire has managed a daily growth rate of 19% per day since its launch last month, which incidentally is much better than what the iPad had managed after its launch in early 2010 last year.
Though the biggest surprise of the report has to be the fact that the Android platform has seen its biggest share drop this year, standing at 50% Android has seen a drop of 6% compared to Millennial’s numbers for October. In contrast, other platforms like iOS and the troubled RIM’s BlackBerry have seen growth.
With iOS registering 30% this month compared to October’s 28%, the growth for BlackBerry has in fact been more prominent, increasing from 13% to 17% it has been the best growth for any of the mobile platforms this month compared to October.
Coming to the smartphone manufacturers; Apple still retains the top spot growing to 25.66% from 23.50%. While Samsung has taken back the No.2 spot from HTC, with the latter seeing a massive drop in its share of around 6% falling from 18.11% last month to 12.64% in November. Surprisingly though RIM has managed to climb upto the third position as their shares increased from 10.86% last month.
In the leading smartphone race, Apple iPhone still retains the top spot, growing its share by roughly 1% from last month. RIM’s BlackBerry Curve and Motorola Droid X interchanged position to be second and third this month respectively.
RIM would be delighted with the results and should distribute copies of the report among its investors and consumers. They finally have something to cheer about. Though, it would be extremely appealing to see their performance in the next month, and we predict a huge fall in those numbers for the Waterloo, Ontario based company after their BlackBerry 10 delay announcement.
