No, I ain’t speculating, but the fact remains that both android and iPhone comes from truly sophisticated Internet + software companies, I may be wrong, but I doubt if Samsung can deliver that level of a smartphone os. The touchwiz UI powered Bada OS IMO would be strong support for Samsung’s media rich devices. Having handled the Omnia pro recently, I can very well see the need for Samsung to have it’s own software powering it’s taste if UI (the WinMo is horribly modded with the widgets interface).
One thing that has brought tremendous success to Samsung is the iPhone wannabes strategy. They have artfully catered to the sub $200 market with good looking touchscreens. The Corby & Star i.e. These phones aren’t about rich experience in terms of mobile internet or smart apps, but they give what the Rs 10k junta wants – good looks, iPhone style full touchscreen & feeling of a smartphone. If Samsung can pack a better OS (a much more matured OS as I like to call them) in a $200 full touchscreen like Corby, the potential is killer!
But that might not be the real reason Samsung wants the Bada OS. A great motivation behind the Bada OS might well be the apps market. Mobile apps is now raking in billions, and Samsung sure wants to monetize this segment with its own OS>developers>apps ecosystem. With over 50 million Samsung touch phones by Samsung being out In the market, the opportunity is certainly exciting.
So will Samsung crack the app store model for itself? Probably yes. But will Bada actually bring in competition for Android and iPhone? Unlikely!
