Toshiba has been India for quite a few years but to say that the company has mostly played an extraordinarily passive role in the Indian consumer electronics arena would be an understatement. The company was here since the early 90’s back then famous for its collaboration with Videocon. After choosing to part ways sometime in the mid 2000’s Toshiba chose to play it all alone.
Anyway, in what would be a welcome change of strategy for its Indian operations, Toshiba has announced a slew of changes as to how its Indian unit will operate. To start with, the company will open a new Research and Development centre at its existing headquarters in Gurgaon. This center will mainly focus on products that would be tailor-made for India. The company also plans to increase the number of exclusive outlets in the country from the current figure of 3500 to over 6000 by the end of 2012.
Toshiba, who is also in to the computing arena with its range of laptops has also chalked out a plan to increase its market share in India. This is in the wake of recent reports that the Indian laptops market is set to grow by 20% annually.
The company plans to achieve 10% market share in the LCD TV segment by 2012. This arena is currently dominated by Koreans Samsung and LG. Japanese archrival Sony too is a leading player in this segment. As for the PC market, Toshiba looks forward to achieving 10% share by 2013.
It remains to be seen if these measures would undoubtedly help improve the fortunes of Toshiba here in India.
[Via Livemint]
