The iPad gets its Daily newspaper, courtesy Rupert Murdoch

The Daily, an exclusive iPad newspaper has been launched just few minutes ago. The newspaper has been made only for the Apple iPad, and is perhaps the first newspaper to appear on a tablet rather than in print. It  comes from Rupert Murdoch’s News Corporation, and has been priced at 99cents a week or $39.99 per year, and is available from the App Store.The digital paper is a complete multimedia package with news articles, interactive graphics, HD videos and 360 degree photos all customized to work with the iPad. It will publish up to 100 pages daily covering six key areas of news, sports, gossip and celebrity, opinion, arts and life, and apps and games.With the look and feel of regular newspaper and favorites like crosswords, puzzles and weather, along with elements like live tweets and scorecard-kind elements on the page making it interactive. The stories in the paper will be displayed in tiles on one screen, and one can swipe and shuffle through stories and also have them conveyed in audio or video formats. Stories will be linked to share via Facebook and Twitter or e-mail. Like in conventional newspapers, the paper will be updated every day but breaking news and stories will be available as and when they happen.

The Daily will be available only in US initially and will face competition from the already existing The Daily will be available only in US initially and will face competition from the already existing news and magazine apps on the Apple App Store. With around 9000 different news apps to choose from on the App Store, it will take a considerable deal of quality news, and information for The Daily actually succeed.  Another major challenge the iPad paper will face would be getting repeat readers when all other news publications already on the iPad are seeing dips in their download figures over time. Needless to say, whatever happens, it plainly marks a landmark for the history of media – whether it transforms it, as some are predicting, is another matter altogether and which we will discover in coming days to come.


As for now, The Daily will remain with the iPad, which is the leader in the tablet market, but if we are to believe what Rupert Murdoch said at the launch, the paper will be made available on all major tablets across platforms in the future. But as of now, the iPad has yet another record to its name – its extraordinarily own daily newspaper. Watch this space for developments

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